The association aims to strengthen connections among its members and streamline donation and financial management processes. Currently, they lack an integrated online platform that combines member directory functionalities with donor database management, leading to inefficiencies and limited accessibility for professionals across devices.
A professional association representing senior communication executives and educators, seeking to enhance member engagement and manage donations with a unified digital platform.
Post-implementation, the organization anticipates a 60% increase in platform usage and over a 50% rise in member donations. The new site is expected to significantly improve user engagement, streamline donation processes, and provide a polished professional appearance, resulting in enhanced reputation and operational efficiency.