Custom Crowd-Promotion Platform for Authentic Influencer Engagement

A forward-thinking advertising agency seeks to develop a bespoke online platform and mobile application that facilitate direct connections between brands and social media influencers. The goal is to enable authentic, performance-based promotions by leveraging social data through integrated APIs, while overcoming regulatory restrictions and ensuring seamless project management, data analytics, and user experience for creatives and managers.

A startup specializing in innovative influencer marketing solutions aiming to connect brands with micro-influencers for authentic promotion and performance-based rewards.

• Build a comprehensive project management portal capable of handling campaign requests, monitoring task progress, managing contracts, and processing payments.
• Develop an iOS mobile app for creatives, featuring task management, onboarding, ratings, and status updates to streamline participation and engagement.
• Implement data collection and analytics functionalities utilizing social media API integrations, with a focus on Instagram, to track campaign performance and influencer metrics.
• Design the platform architecture to support secure, scalable, and efficient handling of large data volumes for real-time analytics and reporting.
• Achieve a user-friendly interface that encourages high engagement levels among creatives and smooth operational workflows for managers.

• Campaign request creation and management for brand representatives
• Influencer task assignment, approval, and status tracking
• Integration with social media APIs (e.g., Instagram) to collect engagement data and campaign metrics
• In-app messaging and communication channels between managers and creatives
• Payment processing system for compensating influencers based on performance metrics
• Contract management and voucher distribution functionalities
• Real-time dashboards with statistical data and analytical insights
• User onboarding, profile management, and rating systems for creatives

• Social media APIs (e.g., Instagram Business API) for data collection on influencer engagement
• Payment gateways for processing influencer fees and client payments
• Contract and voucher management systems

• Ensure platform scalability to support increasing users and data volume
• Guarantee data privacy and security compliance, especially in relation to social media API restrictions
• Maintain high system availability with minimal downtime
• Provide fast responsiveness for real-time analytics and notifications

The development of this platform aims to create a novel influencer marketing ecosystem, promoting authentic engagement and increased campaign transparency. Anticipated outcomes include improved campaign performance tracking, more effective influencer-brand matching, and a scalable infrastructure capable of handling large datasets, ultimately leading to higher client satisfaction and increased revenue streams driven by data-driven marketing strategies.