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Insurance Platform Enhancements: Insurer Onboarding and UI/UX Optimization

capitalnumbers.com

Financial services

eCommerce

Information technology

Limited Insurer Options and User Engagement

The existing insurance comparison platform suffered from limited insurer listings, hindering user choice and impacting listing fees/commissions. A dated UI further contributed to lower user engagement and website traffic, despite a strong initial response.

About the Client

A fintech provider offering a platform for comparing insurance quotes across various product categories like auto, home, travel, and more. The platform connects users with multiple insurers to facilitate informed policy selection.

Project Goals

Expand the number of insurance providers listed on the platform.
Enhance the user interface (UI) and user experience (UX) for improved navigation and user engagement.
Increase conversion rates by providing users with a wider range of insurance options.
Improve platform performance and scalability to accommodate growing data volumes.

Functional Requirements

Automated insurer onboarding process with data validation.
API integration with insurance providers for real-time quote retrieval.
Dynamic UI/UX updates for improved navigation and visual appeal.
Cross-browser and cross-device compatibility.
Robust search and filtering capabilities for insurance quotes.
User account management and policy comparison tools.

Preferred Technologies

PHP

MySQL

HTML5

CSS3

Jira

Required Integrations

Insurance provider APIs (for quote data, call center timings, etc.)
Potentially third-party data enrichment services.

Non-Functional Requirements

Scalability to handle a growing number of insurers and users.
High performance and fast response times.
Cross-browser compatibility (Chrome, Firefox, Safari, Edge).
Security to protect user data and sensitive information.
Maintainability and code quality for future enhancements.

Expected Business Impact

This project is expected to significantly increase user engagement, expand revenue streams through higher listing fees and commissions, and establish the platform as a leading insurance comparison resource. The improved UI/UX will attract a wider user base and boost conversion rates, leading to increased business growth.