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Implementation of Intelligent Consent Management System for Digital Experience Optimization

techexactly.com

Advertising & marketing

Information technology

eCommerce

Digital Experience Compliance Challenges

Current website technologies require improved consent management for data collection practices to maintain regulatory compliance while preserving personalized user experiences and marketing functionality across multiple platforms.

About the Client

A digital transformation agency specializing in cross-platform user experience optimization and agile software development for enterprise clients

Key Project Goals

Implement dynamic consent management system for cookie and data collection preferences
Ensure compliance with global data privacy regulations (GDPR, CCPA)
Maintain personalized user experiences while respecting consent choices
Improve transparency in data collection and usage practices
Enable seamless cross-platform functionality with consent-aware features

System Functionality Requirements

Granular consent categorization (functional, preferences, statistics, marketing)
Real-time preference storage and retrieval system
Automated feature enable/disable based on consent status
Anonymous statistical tracking with opt-out capabilities
User profile management with consent history tracking

Technology Stack Preferences

React.js for frontend components

Node.js with Express for backend services

MongoDB for preference storage

AWS Lambda for serverless processing

Cookiebot or similar CMP integration

System Integrations

Google Analytics 4 with consent mode
Meta Pixel with opt-out handling
Email marketing platforms (HubSpot, Mailchimp)
CRM systems (Salesforce, Zoho)
Single Sign-On providers (Okta, Auth0)

Non-Functional Requirements

Sub-200ms response time for consent status checks
99.99% system availability with failover capabilities
AES-256 encryption for stored preferences
Horizontal scalability for global user base
WCAG 2.1 compliance for accessibility

Business Impact Projections

Implementation of this consent management system will enable 30% faster regulatory compliance reporting, reduce data breach risks by 60%, improve user trust metrics by 45%, and maintain 95%+ feature functionality across consent scenarios while supporting 50%+ growth in cross-platform user engagement.