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Implement Cookie Consent Management Platform with Personalized Advertising

faciletechnolab.com

Information technology

Need for GDPR/CCPA Compliance & Enhanced User Experience

Facile Technolab's website currently lacks a comprehensive cookie consent mechanism, potentially violating GDPR and CCPA regulations. This also impacts user experience by not providing transparency regarding data processing. The existing implementation is likely rudimentary and doesn't offer granular control for users to manage their preferences, hindering personalized advertising efforts.

About the Client

A technology company offering a range of web development services, including ASP.NET, Blazor, and React development. They are focused on providing modern and efficient solutions for their clients.

Project Goals

Implement a fully compliant cookie consent banner.
Provide users with granular control over cookie preferences.
Integrate with marketing platforms for personalized advertising.
Ensure data privacy and security.
Improve website transparency and user trust.

Functional Requirements

Cookie consent banner with accept/reject options.
Granular cookie preference management (e.g., functional, analytics, marketing).
Integration with marketing platforms (e.g., Google Ads, Facebook Ads).
User preference storage and retrieval.
Cookie expiration management.
Consent revocation functionality.

Preferred Technologies

JavaScript

Blazor (potentially for front-end integration)

React/Angular (potentially for front-end integration)

ASP.NET Core (for backend integration)

Required Integrations

Google Analytics
Facebook Pixel
Other third-party marketing platforms (to be specified)
Potentially CRM systems

Key Non-Functional Requirements

Scalability to handle increasing website traffic.
Performance - banner should load quickly and not impact website performance.
Security - protect user data and prevent unauthorized access.
Accessibility - comply with accessibility guidelines (WCAG).

Expected Business Impact

Implementing this cookie consent management platform will ensure compliance with data privacy regulations (GDPR/CCPA), enhance user trust, improve website user experience, and enable more effective personalized advertising, leading to potential increases in conversion rates and marketing ROI.