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The platform suffers from slow page loading speeds impacting user retention, a complex checkout process causing cart abandonment, and manual product data entry inefficiencies that delay inventory updates and listing accuracy.
An online furniture retailer offering a comprehensive selection of affordable, high-quality furniture and home décor items with room-specific sets and accessories.
Expected improvements include 30-50% reduction in bounce rates from performance gains, 25% increase in completed transactions through checkout optimization, and 70% time savings in product catalog management via automated imports, directly contributing to higher conversion rates and operational efficiency.