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High-Traffic WordPress Platform Redesign for Non-Profit Organization with Enhanced Performance and User Engagement

createit.com

Non-profit

Education

Public Sector Services

Challenges in Handling High Traffic and Maintaining Performance with Advanced Features

Existing WordPress platform struggles to maintain optimal performance while supporting 6M+ monthly visitors, integrating multiple plugins (CRM, eLearning, donations), and implementing modern UX standards. Previous challenges included balancing plugin functionality with Google PageSpeed scores above 80% and ensuring scalability during campaign spikes.

About the Client

Global community dedicated to fighting human trafficking and modern slavery through education, advocacy, and victim support

Objectives for Website Redesign and Performance Optimization

Ensure reliable handling of 6M+ monthly visitors with sub-2s page load times
Implement modern UX/UI design without compromising performance metrics
Optimize plugin ecosystem to achieve Google PageSpeed score >85
Enhance CRM and eLearning system integration for better user engagement
Create scalable infrastructure for sudden traffic spikes during charity campaigns

Core Platform Functionalities and Key Features

Advanced eLearning system for modern slavery education
Multi-channel CRM integration (email, donations, petitions)
Real-time notification system for campaign progress
Social proof-enabled donation and petition platform
Personalized news/content recommendation engine
Event calendar integration with campaign tracking

Technology Stack and Infrastructure Requirements

WordPress with custom theme/framework

AWS cloud infrastructure (SNS, SQS, EC2, CloudFront)

REST API architecture

Redis/Memcached multilayer caching

MySQL/MariaDB database optimization

Critical System Integrations

Yoast SEO plugin optimization
Advanced commenting system (e.g., Disqus)
Payment gateway for donations
Email marketing automation (Mailchimp)
Analytics and user behavior tracking (Google Analytics 4)

Performance and Operational Requirements

99.99% uptime SLA with auto-scaling capabilities
Google PageSpeed score minimum 85 (desktop/mobile)
Support for 10x traffic spikes during crisis campaigns
WCAG 2.1 AA accessibility compliance
Enterprise-grade security (PCI-DSS, GDPR)

Expected Business Impact of Enhanced Platform Performance and User Engagement

Enables Freedom United to effectively manage global anti-slavery campaigns with 6M+ supporters through a high-performance platform that improves donor conversion rates by 30%, increases educational content engagement by 50%, and reduces server costs by 40% through optimized cloud infrastructure. Enhanced UX will improve supporter retention while maintaining top-tier SEO performance.