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SEO Optimization Platform for Sports Betting Industry

createit.com

Gambling

iGaming

Digital Marketing

Current Challenges in Online Visibility

Limited organic search visibility for non-branded sports betting keywords, technical SEO deficiencies (duplicate content, improper meta tags), lack of structured content strategy, and insufficient backlink profile compared to competitors in the regulated Polish betting market.

About the Client

Legal Polish online sports betting platform operating since 2022 with Ministry of Finance licensing

Strategic Business Goals

Increase organic traffic through non-branded keyword optimization
Establish content authority via topic clusters and quality blog creation
Improve technical SEO compliance and website architecture
Build competitive backlink profile through strategic link acquisition
Enhance user engagement through structured content hierarchy

Core System Capabilities

Keyword research and competitor analysis dashboard
Technical SEO audit automation with issue prioritization
Content calendar with topic silo management
Schema markup implementation tools
Backlink monitoring and relinking opportunity identification
Hreflang/canonical tag management interface
Page performance optimization toolkit

Technology Stack Requirements

SEO tools integration (SEMrush/Ahrefs)

Headless CMS for content delivery

Google Search Console API

Structured data validation frameworks

Web performance optimization libraries

System Integration Needs

Google Analytics 4
Search Console API
Content Delivery Network (CDN)
Backlink analysis platforms
Internal ticketing system for technical fixes

Operational Requirements

Real-time SEO performance monitoring
Scalable content delivery architecture
Compliance with Polish data regulations
High-availability content publishing system
Automated technical debt detection

Expected Business Outcomes

Projected 40-60% increase in organic search traffic within 6 months, 25% improvement in keyword rankings for priority sports betting terms, 15% higher user engagement metrics through optimized content delivery, and establishment of sustainable SEO practices for ongoing market competitiveness in regulated jurisdictions.