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Modernization of ESL Gaming Platform with Enhanced UX/UI for Improved Tournament Access and User Engagement

createit.com

Gaming

Sports

Challenges in User Engagement and Conversion Optimization

Existing platform suffered from outdated design, poor userpath efficiency, and limited accessibility to tournament features. Required modernization to align with evolving user expectations while maintaining strict budget and timeline constraints during implementation.

About the Client

Global leader in esports with 20+ years of experience shaping competitive gaming and digital entertainment

Key Objectives for Platform Modernization

Optimize conversion rate from initial visit to tournament participation
Implement intuitive user interface with seamless navigation
Create visually modern design language aligned with gaming trends
Deliver scalable solution within predefined time and budget parameters

Core System Requirements

Streamlined tournament access workflow
Mobile-first responsive design system
Interactive low-fidelity and high-fidelity mockups
Userpath optimization for competition registration
Modular content presentation framework

Technology Stack Preferences

HTML5

CSS3

JavaScript

Figma

Adobe XD

Critical System Integrations

Tournament management systems
Payment gateway for entry fees
User authentication services
Analytics and conversion tracking

Operational Requirements

Cross-device compatibility (mobile/desktop)
Load time optimization (<2s)
Scalable architecture for peak traffic
WCAG 2.1 accessibility compliance
Security-hardened frontend components

Expected Business Impact of Platform Modernization

Projected 30-40% improvement in tournament registration conversion rates through optimized UX, with 25% increase in mobile session duration from bite-sized content implementation. Enhanced design language expected to strengthen brand leadership position in competitive esports market.