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HealthPRO Website Modernization and Content Strategy Implementation

spiria.com

Business services

Website Performance and Strategic Alignment Issues

HealthPRO's existing website was outdated, inconsistent with its new strategic objectives, and difficult to maintain. The aging platform led to browsing problems for users on some browsers and hindered content updates. The website no longer effectively supported marketing efforts and did not cater to the needs of various professional markets.

About the Client

HealthPRO is a non-profit organization representing 1,300 member organizations in the healthcare sector, providing joint contracts for products and services to improve efficiency and reduce costs.

Project Goals

Develop a modern, user-friendly website that aligns with HealthPRO's updated strategic objectives.
Implement a robust content strategy to ensure consistent and relevant information delivery.
Improve website performance and accessibility across all browsers and devices.
Provide a user-friendly content management system for efficient content updates.
Create persona-specific website experiences to cater to different target audiences.

System Functionality

Responsive design for optimal viewing on all devices
Persona-specific content and navigation
Content Management System (CMS) with intuitive interface
Improved search functionality
Member directory
Event calendar
Resource library

Technology Stack

Ruby on Rails

PostgreSQL

AWS

External System Integrations

CRM system (for member data)
Marketing automation platform (for email marketing)

Non-Functional Requirements

Scalability to accommodate future growth
High performance and fast loading times
Robust security measures to protect member data
Accessibility compliance (WCAG)

Expected Business Impact

A modernized website with a strong content strategy will enhance HealthPRO's brand image, improve member engagement, streamline communication, and increase overall efficiency. The improved user experience will lead to higher website traffic and lead generation, ultimately supporting HealthPRO's mission of providing value to its members.