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Mercator Medical Group operates multiple, disparate eCommerce shops (8 currently) under a single brand, leading to inefficient management, lack of integration between B2C and B2B channels, and difficulties in scaling to new markets. Existing data integration methods (data bus) proved inadequate, resulting in duplicated or incorrect client data and complex data verification requirements. The existing infrastructure hindered the ability to quickly adapt to new customer groups and implement new functionalities.
A Polish manufacturer and distributor of single-use medical materials and gloves, selling products in over 70 countries.
The new platform is expected to significantly improve sales effectiveness, reduce operational costs through centralized management, and enable faster expansion into new markets. Improved data accuracy and customer segmentation will lead to more targeted marketing and increased customer satisfaction. The scalable architecture will ensure the platform can accommodate future growth and evolving business needs, solidifying Mercator Medical Group's position as a global leader in its industry.