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Global Real Estate Platform Enhancement & Manager Interface Redesign

wezom

Real estate

Business services

Challenges with Digital Presence and Operational Efficiency

WT Group requires a modernized digital platform to enhance its global brand image, improve lead management, and streamline internal processes. Current systems lack integration with CRM, hindering data flow and requiring manual data entry. Managers need a more efficient interface to manage leads, projects, and client interactions.

About the Client

International real estate agency providing residential and investment property search services globally, with a strong presence in Kazakhstan and partnerships with major developers.

Project Goals

Develop a user-friendly and informative corporate web platform for global real estate presentation.
Create a centralized admin panel to integrate with the existing CRM system and automate routine tasks.
Enhance the platform's functionality to support international real estate offerings, including citizenship/residency programs.
Improve the efficiency of the sales team by providing them with a modern, intuitive interface for managing leads and projects.

Functional Requirements

Interactive world map with property listings
Investor-focused section with detailed investment opportunities
Citizenship/residency program information and comparison tool
CRM integration for automated data synchronization
Lead and project management dashboard for managers
Automated data import and export between CRM and platform
User-friendly interface for both managers and clients

Preferred Technologies

Mobile version (iOS & Android)

Desktop version (Web)

CRM Integration APIs

Database (e.g., PostgreSQL, MySQL)

Integrations Required

Existing CRM system

Key Non-Functional Requirements

Scalability to support global user base and growing property listings
High performance and fast loading times
Data security and privacy
Accessibility across different devices and browsers
Responsive design for optimal viewing on all screen sizes

Expected Business Impact

The new platform is expected to significantly enhance WT Group's brand reputation, improve lead conversion rates, increase operational efficiency for the sales team, and streamline international real estate transactions. Automation of data entry and improved information accessibility will free up managers to focus on strategic client relationships.