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Global Online Advertising Platform with Advanced Search and Scalable Architecture
  1. case
  2. Global Online Advertising Platform with Advanced Search and Scalable Architecture

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Global Online Advertising Platform with Advanced Search and Scalable Architecture

altoroslabs.com
Advertising & marketing
eCommerce
Information technology

Business Challenges in Digital Advertising Scalability

Existing platforms struggle to handle high-volume user traffic (1M monthly clicks, 250K registered users) while maintaining fast search performance across 500K annual ads and 5K interrelated categories. Complex navigation structures hinder user experience, and lack of offline mobile functionality creates service gaps. Need for country-specific customization, social media integration, and multi-currency payment processing remains unmet.

About the Client

A multinational advertising technology company providing digital platforms for commercial and personal ad placements across web and mobile channels

Strategic Development Goals

  • Create modular, country-customizable web/mobile applications
  • Implement scalable architecture supporting unlimited user growth
  • Optimize search algorithm for 5K+ category hierarchy navigation
  • Enable offline mobile functionality with seamless synchronization
  • Integrate multi-currency payments and social media platforms

Core System Capabilities

  • Multi-language/category ad publishing system
  • Bookmark management with folder organization
  • Text/code-based search with location filtering
  • Integrated Google Maps for local service discovery
  • Admin portal for user/account management and reporting
  • Multi-currency payment gateway integration
  • Mobile GPS tracking and offline mode support

Technology Stack Requirements

ASP.NET MVC
MS SQL Server
Visual Studio Ultimate
Web Farm Architecture

Third-Party System Integrations

  • Google Maps API
  • Facebook Connect
  • Twitter API
  • SMS Payment Gateways

Performance and Scalability Criteria

  • Support 1M+ monthly clicks with <2s response time
  • Horizontal scalability for database clusters
  • 99.9% uptime SLA with failover redundancy
  • Secure data synchronization with conflict resolution
  • Cross-platform compatibility (web + iOS/Android)

Business Value Projections

Enables rapid global market expansion through modular customization, reduces infrastructure costs by 40% via scalable architecture, and increases advertiser ROI through real-time analytics and 50% faster search performance. Mobile offline capabilities expected to boost user engagement by 30% in low-connectivity regions.

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