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Global Food Delivery Platform Modernization and Marketing Automation System

agileengine.com

Food & Beverage

Delivery

Ecommerce

Same Day Delivery Services

Operational Inefficiencies at Scale

Existing systems struggle to manage 4 million daily orders and coordinate marketing campaigns across 70+ countries with third-party agencies. Need unified tools to maintain growth trajectory while ensuring operational efficiency and global compliance.

About the Client

Multinational food delivery network seeking to maintain market leadership through technology innovation

Strategic Modernization Goals

Scale platform capacity to handle 5 million+ daily orders
Automate cross-regional marketing campaign management
Implement real-time geolocation tracking for promotional materials
Standardize data validation processes across 70+ countries

Core System Capabilities

Multi-tenant mobile application architecture (React Native)
AI-powered scheduling and shift management system
Multi-format data validation engine for promotion agencies
Real-time geotagging and distribution analytics dashboard
RESTful API gateway for third-party integrations

Technology Stack Requirements

Java/Python backend microservices

React Native mobile framework

PostgreSQL distributed database

Redux state management

Angular for web components

Critical System Integrations

Google Geocoding API
Payment gateway providers
Third-party promotion agency systems
Mobile analytics platforms (HockeyApp)
Background location services

Operational Requirements

99.99% system availability SLA
Support for 10,000+ concurrent users
GDPR and regional compliance frameworks
Automated scaling for demand spikes
End-to-end encryption for data security

Business Transformation Outcomes

Projected 300% increase in operational efficiency for marketing campaigns, enabling expansion to 500,000+ restaurant partners globally. Real-time tracking capabilities expected to reduce promotional material waste by 40% while improving campaign ROI across 70+ countries.