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Global ERP & CRM Integration for Multi-Region Retail Expansion
  1. case
  2. Global ERP & CRM Integration for Multi-Region Retail Expansion

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Global ERP & CRM Integration for Multi-Region Retail Expansion

nybblegroup.com
Retail
Sports
eCommerce

Operational Challenges in Global Expansion

Town Connection faces significant operational inefficiencies due to fragmented financial management, multi-currency complexities, and decentralized inventory/customer data systems across Argentina, Spain, China, and upcoming U.S. operations. The lack of standardized processes hampers regulatory compliance, increases costs, and limits scalability.

About the Client

Global action sports retail chain expanding into China and U.S. markets

Strategic Implementation Goals

  • Establish unified financial reporting across multiple jurisdictions
  • Implement automated multi-currency transaction management
  • Centralize customer relationship and inventory management systems
  • Ensure regulatory compliance in all operational regions
  • Create scalable infrastructure for U.S. market entry

Core System Capabilities

  • Multi-company financial consolidation with regional accounting standards
  • Automated currency conversion with exchange rate optimization
  • Real-time inventory tracking across global warehouses
  • Centralized CRM with customer history and credit control
  • API-driven integrations with e-commerce platforms

Technology Stack Requirements

Odoo ERP
Custom API Development
Cloud Infrastructure

System Integration Needs

  • Mercado Libre
  • Shopify
  • Regional Tax Compliance APIs

Operational Constraints

  • Support for 100+ concurrent users across regions
  • 99.9% system uptime SLA
  • Data encryption and GDPR compliance
  • Scalable architecture for 50% annual growth

Expected Business Outcomes

Implementation will reduce financial reporting time by 45%, decrease currency conversion losses by 30%, and enable 15% sales growth through improved inventory availability. Centralized operations will cut consulting costs by 40% while ensuring compliance across 4 jurisdictions and supporting future U.S. market entry.

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