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Global Cosmetic Manufacturing Leader - Business Intelligence System for Market Intelligence and Product Analytics
  1. case
  2. Global Cosmetic Manufacturing Leader - Business Intelligence System for Market Intelligence and Product Analytics

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Global Cosmetic Manufacturing Leader - Business Intelligence System for Market Intelligence and Product Analytics

dashbouquet.com
Consumer products & services
Retail
eCommerce

Market Intelligence Challenges in Competitive Cosmetics Industry

The client requires reliable market intelligence across 18 countries and 9 digital marketplaces (including Amazon) to track 21,000+ SKUs. Current challenges include marketplace anti-scraping measures (rate limiting, CAPTCHA, layout changes) and the need for accurate product component/ingredient parsing to support competitive pricing and product development decisions.

About the Client

Multinational manufacturer specializing in skincare and beauty products with global distribution across digital marketplaces

Strategic Objectives for Market Intelligence System

  • Establish reliable data pipeline for tracking 21,000+ SKUs across 18 countries
  • Develop AI-powered marketplace data extraction system resistant to layout changes
  • Implement ingredient recognition system for skincare product analysis
  • Create historical analytics dashboard for pricing and product trend analysis

Core System Capabilities

  • AI-driven ingredient recognition for skincare products
  • Anti-scraping detection avoidance mechanisms
  • Dynamic layout adaptation for marketplace websites
  • Weekly market trend analytics generation
  • Historical pricing data visualization dashboard

Technology Stack Requirements

AWS S3
Kubernetes (K8s)
Apache Airflow
Puppeteer
SpaCy

External System Integrations

  • Marketplace APIs (Amazon, etc.)
  • Enterprise Data Warehouses
  • Business Analytics Tools

System Quality Attributes

  • High availability (99.9% uptime)
  • Scalable data processing
  • Data encryption at rest/transit
  • Low-latency API responses (<500ms)

Expected Business Outcomes

Enables data-driven decision making for product development and pricing strategy through comprehensive market intelligence. Provides competitive advantage via real-time insights into skincare product trends, ingredient analysis, and pricing dynamics across global markets. Reduces manual data collection efforts by 80% while improving data accuracy and coverage.

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