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E-commerce Platform Rebuild and Performance Optimization for Ketogenic Diet Product Retailer

dashbouquet.com

Food & Beverage

Consumer products & services

eCommerce

Business Challenges

The client required a robust development team to rebuild and optimize their e-commerce platform due to performance limitations, outdated design, and backend inefficiencies. Critical issues included poor user experience (affecting conversion rates), lack of marketing automation, and technical debt impacting scalability.

About the Client

US-based manufacturer and retailer of products for the ketogenic diet

Project Goals

Rebuild 80% of the e-commerce platform architecture
Optimize frontend and backend performance for improved conversions
Implement intuitive UX/UI design enhancements
Develop end-to-end marketing automation capabilities
Design and integrate a custom CMS for content management
Resolve backend technical debt and scalability limitations

Core System Requirements

Responsive frontend with React-based dynamic components
Ruby on Rails backend optimization with API integrations
Streamlined product catalog management system
Custom CMS for promotional content and blog integration
Analytics dashboard with conversion tracking
Automated email marketing workflows

Technology Stack

React

Ruby on Rails

Third-party Integrations

Google Analytics
Payment gateways (Stripe, PayPal)
Email marketing platforms (Mailchimp, HubSpot)
Inventory management systems

System Requirements

99.9% uptime SLA
Page load time < 2 seconds
PCI-DSS compliance for payments
Horizontal scalability for traffic spikes
Role-based access control (RBAC)

Expected Business Outcomes

Projected 30-40% increase in conversion rates through performance optimization and UX improvements, 50% reduction in page load times, 25% operational cost savings via marketing automation, and enhanced platform scalability to support 200% YoY growth in transaction volume.