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MSA Safety needed to modernize its digital presence to better reflect its global scale, product innovation, and commitment to workplace safety. The previous website lacked intuitive navigation, made product discovery difficult, and presented challenges in managing content for multiple stakeholders across different markets. The complex product catalog and compliance information were not easily accessible to customers.
MSA Safety is a global leader in worker protection equipment and industrial safety solutions, providing a wide range of products for various industries.
The new website is expected to significantly improve the user experience, leading to increased product discovery, higher engagement, reduced bounce rates, and streamlined content management. A 40% increase in time spent on product pages, a 25% reduction in bounce rates, and an 80% reduction in content management time are anticipated. This will translate into improved customer satisfaction, increased sales, and reduced operational costs.