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Gamified Loyalty & Rewards Platform for Retail Engagement

lizard.global

Advertising & marketing

Retail

eCommerce

Client Engagement Challenges

Difficulty stimulating user engagement among target audiences, leading to suboptimal sales conversion rates and limited brand awareness growth for retail clients.

About the Client

Creative campaign agency specializing in retail brand engagement and user experience optimization

Key Project Goals

Increase user engagement through gamification mechanics
Create a centralized merchant portal for voucher redemption and analytics
Implement e-commerce integration for koin-based transactions
Enable social sharing and group-based competitions via Key Opinion Leaders

Core System Requirements

Gamified mobile application with district-based progression
Points and koin dual-currency system
Merchant QR code redemption portal
Social klan/group competition framework
E-commerce product catalog with koin payments

Technology Stack

React Native (mobile app)

Node.js backend

MongoDB database

QR code generation/processing libraries

Cloud infrastructure (AWS/Azure)

System Integrations

Merchant payment gateways
Social media APIs (Facebook/Instagram)
Analytics platforms (Google Analytics)
Notification services (Firebase Cloud Messaging)

Quality Attributes

High-availability architecture (99.9% uptime)
Real-time leaderboard updates
Secure transaction processing
Scalable cloud infrastructure

Expected Business Impact

Anticipated 40-60% increase in user engagement metrics through gamification mechanics, with 25-35% growth in merchant sales conversion rates via integrated loyalty rewards and QR-based redemption system.