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Need to create a highly engaging marketing campaign for Microsoft Defender that educates users about cybersecurity while maintaining a modest budget. Target audience (middle-aged moms) requires content that balances entertainment with educational value, overcoming short attention spans in a mobile-first environment.
Multinational technology company specializing in software, cloud computing, and cybersecurity solutions
Projected to deliver 5+ minutes average session duration with 2.4% CTR, driving significant Microsoft Defender awareness. Platform will serve as reusable template for future campaigns, reducing development costs by 40% for subsequent deployments. Enhanced brand perception through educational gamification, with potential to expand to enterprise cybersecurity training applications.