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Medartis recognized the need to modernize its marketing approach to better engage medical professionals and improve internal product knowledge. Traditional marketing methods were proving insufficient in capturing attention and effectively communicating the detailed benefits of their surgical implants. They also lacked an effective, engaging internal training tool to onboard new staff and ensure consistent product understanding.
Medartis is a global leader in the development and production of high-precision surgical implants and instruments. They are seeking to enhance their marketing and internal training efforts through innovative augmented reality solutions.
This project is expected to significantly enhance Medartis' marketing effectiveness by providing a more engaging and informative way to showcase its products. The AR application will improve lead generation, strengthen brand perception, and provide a valuable tool for internal training, leading to increased sales and improved employee knowledge. The development of a versatile AR platform positions Medartis as an innovator in the medical device industry.