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Development of Interactive Medical AR Application for Product Marketing and Training
  1. case
  2. Development of Interactive Medical AR Application for Product Marketing and Training

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Development of Interactive Medical AR Application for Product Marketing and Training

https://www.takeaway-reality.com
Medical
Information technology

Challenge: Need for Enhanced Product Marketing and Training

Medartis recognized the need to modernize its marketing approach to better engage medical professionals and improve internal product knowledge. Traditional marketing methods were proving insufficient in capturing attention and effectively communicating the detailed benefits of their surgical implants. They also lacked an effective, engaging internal training tool to onboard new staff and ensure consistent product understanding.

About the Client

Medartis is a global leader in the development and production of high-precision surgical implants and instruments. They are seeking to enhance their marketing and internal training efforts through innovative augmented reality solutions.

Objectives: Engaging Marketing & Effective Training

  • Develop an interactive AR experience to showcase Medartis' surgical plates to medical professionals.
  • Create a lightweight and user-friendly application suitable for use at trade shows and medical conferences.
  • Design a gamified experience to enhance user engagement and knowledge retention.
  • Build an AR training tool for new employees to familiarize them with Medartis' product portfolio.
  • Expand AR capabilities to cover other anatomical areas and product lines.

Functional Requirements

  • Interactive 3D models of surgical plates
  • Visualization of various injury scenarios
  • Gamified quiz feature with real-time scoring
  • User-friendly interface optimized for ease of use
  • Support for multiple devices (iOS and Android)
  • Ability to showcase different types of surgical plates for various applications

Preferred Technologies

WebAR (for cross-platform compatibility and ease of deployment)
3D modeling software (for creating realistic product representations)
Mobile development frameworks (compatible with WebAR)
Game development engine (for gamification elements)

Integrations Required

  • Potential integration with Medartis' existing marketing materials (images, brochures)
  • Possible integration with internal training platforms (future expansion)

Key Non-Functional Requirements

  • Performance: Fast loading times and smooth interaction with 3D models
  • Usability: Intuitive interface for users with varying levels of technical expertise
  • Scalability: Ability to easily add new product models and injury scenarios
  • Security: Secure data handling and protection of user information

Estimated Business Impact

This project is expected to significantly enhance Medartis' marketing effectiveness by providing a more engaging and informative way to showcase its products. The AR application will improve lead generation, strengthen brand perception, and provide a valuable tool for internal training, leading to increased sales and improved employee knowledge. The development of a versatile AR platform positions Medartis as an innovator in the medical device industry.

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