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Development of Web-Based Augmented Reality Experience for Automotive and Sports Brand Engagement

https://www.takeaway-reality.com

Automotive

Sports

Advertising & marketing

Challenges in Engaging Audiences with Traditional Marketing Methods

Need to overcome low engagement rates with static marketing content, create memorable brand experiences for hockey fans, and leverage technology to increase social media virality while maintaining accessibility without requiring app downloads.

About the Client

Collaborative partnership between an automotive manufacturer, a professional sports franchise, and a marketing agency seeking innovative AR solutions for brand engagement

Key Goals for AR Marketing Activation

Create interactive AR experiences that showcase automotive features in sports-themed contexts
Increase social media sharing and user-generated content by 300%
Enable real-time product customization and environmental visualization
Enhance brand recall through immersive technology integration
Achieve cross-promotion between automotive, sports, and marketing sectors

Core System Functionalities and Features

Life-sized 3D Ford Bronco model with Oilers branding
Interactive hotspots for vehicle feature exploration
Real-time environmental placement using AR surface detection
Interior view navigation and customization options
One-click social media sharing of AR sessions
Dynamic color/accessory customization interface
Cross-platform compatibility with iOS/Android browsers

Technology Stack Requirements

WebAR frameworks (e.g., 8thWall, A-Frame)

3D modeling tools (Blender, Maya, Substance Painter)

Real-time AR tracking libraries

Cloud-based asset delivery systems

Social media API integrations

External System Integrations

Instagram/Facebook sharing APIs
Twitter/X media upload endpoints
Google Analytics for engagement tracking
CRM systems for lead capture
Content Delivery Networks (CDNs)

Performance and Quality Standards

Sub-5 second load times for AR experience
99.9% uptime during campaign period
Cross-browser compatibility (Chrome, Safari, Firefox)
GDPR-compliant data handling
Scalable infrastructure for viral traffic spikes

Expected Business Outcomes

Projected 300% increase in social media engagement metrics, 40% higher vehicle inquiry conversions through AR-activated leads, and measurable brand sentiment improvement among hockey fans aged 18-35. Campaign expected to set new benchmarks for cross-industry AR marketing activations.