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Water utility companies face mandatory regulatory requirements to involve customers in business planning but struggle with low survey engagement, lack of user education on complex utility services, and risks of cognitive bias influencing responses. Traditional surveys fail to meet regulatory demands for fun, interactive, and statistically robust data collection.
A regulated water utility company required to engage customers in business planning through innovative feedback mechanisms under Ofwat regulations.
The platform is projected to increase customer willingness to pay higher bills by 20-30% through enhanced understanding of utility trade-offs, reduce survey bias by 40% via randomized presentation, and achieve 95% regulatory compliance scores. Real-time feedback visualization will improve data quality for informed investment decisions while meeting Ofwat's engagement benchmarks.