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Future-Ready UI Re-Architecture and DevOps Modernization for Scalable E-Commerce Platform

agileengine.com

eCommerce

Retail

Fashion

Lifestyle

Platform Limitations Hindering Rapid Innovation

The client's monolithic architecture and lack of in-house React expertise slowed feature development. Need for scalable UI systems and DevOps modernization to support millions of users and accelerate celebrity collaboration launches.

About the Client

An omnichannel retail company with 5 million subscribers, known for celebrity collaborations and data-driven brand creation

Key Goals for Technical Transformation

Decouple UI from monolithic architecture for modular scalability
Establish reusable UI component library for cross-brand consistency
Implement CI/CD pipelines for faster feature delivery
Enable non-technical teams to manage multilingual/multi-currency operations
Integrate third-party services to optimize checkout experiences

Core System Capabilities

Responsive web application development from scratch
Reusable UI component library (splash pages, navbars, checkout flows)
Third-party integration for global checkout (e.g., Borderfree)
Codeless tools for marketing/customer support teams
Automated testing framework with Jest and ESLint

Technology Stack Requirements

React

Redux

Next.js

Styled Components

Jenkins

Bitbucket

Git Hooks

Critical External System Integrations

Borderfree
Third-party analytics platforms
Marketing automation tools

Operational Excellence Criteria

Support 5M+ subscribers with high-traffic scalability
Modular architecture for rapid feature iteration
Automated CI/CD pipelines with Jenkins
Cross-brand configuration capabilities
Enterprise-grade code quality standards

Expected Business Outcomes

Enable 3x faster feature deployment for new celebrity collaborations, reduce DevOps overhead by 60%, and create a foundation supporting 10+ concurrent brand experiences while maintaining enterprise scalability.