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Fullstack Platform Modernization and Feature Expansion for Influencer Marketing Platform

makersden.io

Advertising & marketing

Current Challenges

Existing platform required complete technical ownership transfer without developer onboarding, infrastructure modernization from legacy Linux servers, and urgent feature development to support business growth while maintaining operational continuity.

About the Client

Dutch-based influencer marketing platform connecting brands with premium influencers through automated campaigns

Strategic Goals

Establish full technical ownership of existing platform architecture
Migrate infrastructure to cloud-based deployment with automated CI/CD
Implement new business-critical modules for agency management and email campaigns
Minimize downtime during technical migration

Core System Requirements

Agency management module for multi-client operations
Automated email campaign builder with analytics
Cloud-native deployment architecture
Real-time influencer database synchronization

Technology Stack

ReactJS

NodeJS

Express

MongoDB

TypeScript

Styled Components

Render.com

System Integrations

Git-based infrastructure-as-code deployment
Cloud database migration tools
Third-party email service APIs

Operational Requirements

99.9% uptime SLA during migration
Horizontal scalability for campaign workloads
GDPR-compliant data handling
Sub-second API response times

Business Outcomes

Successful implementation enabled client acquisition of major brand clients through enhanced platform capabilities, 70% reduction in deployment time via cloud infrastructure, and 40% increase in campaign management efficiency through new modules.