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French Market Entry: Customizable Window eCommerce Platform Development

createit.com

eCommerce

Retail

Manufacturing

Challenge: Expanding into the French Market with a Customizable Product

Goran needs a platform to effectively target the French market and sell its customizable window products online. Existing solutions are insufficient for handling the complex configuration options and providing a brand-consistent online experience. They require a strong brand presence and a user-friendly interface to compete effectively.

About the Client

Goran is a Polish company specializing in the design, manufacturing, and online sale of customizable windows to end consumers. They are expanding into the French market with a focus on providing a modern, user-friendly eCommerce experience.

Project Goals: Market Penetration & Brand Building

Successfully launch an eCommerce platform in the French market.
Enable customers to easily configure and purchase customizable windows online.
Establish Goran's brand identity in France as a provider of high-quality, customizable windows.
Achieve high levels of user satisfaction with the online purchasing process.
Optimize the platform for search engines to increase organic traffic.

Functional Requirements

Advanced product configurator with real-time visualization.
Secure online payment processing (credit card, PayPal).
User account management and order tracking.
Product catalog with detailed specifications and images.
Customer support portal with FAQs and contact options.
Integration with shipping providers for accurate delivery calculations.

Technology Stack

Modern eCommerce platform (e.g., Shopify Plus, Magento 2, or custom development).

Responsive design framework (e.g., Bootstrap, Tailwind CSS).

Secure payment gateway integration (e.g., Stripe, PayPal).

SEO best practices implementation.

Cloud-based hosting (e.g., AWS, Google Cloud, Azure).

Integrations

Payment gateway integration (Stripe, PayPal)
Shipping provider API integration (e.g., UPS, FedEx, DHL)
CRM integration (e.g., Salesforce, HubSpot) for customer data management.
Marketing automation platform integration (e.g., Mailchimp, Klaviyo).
Google Analytics integration for website traffic analysis.

Non-Functional Requirements

High performance and scalability to handle increasing traffic.
Robust security measures to protect customer data.
Mobile-first design for optimal viewing on all devices.
SEO optimization for improved search engine rankings.
Accessibility compliance (WCAG).
Data privacy compliance (GDPR).

Expected Business Impact

Successful implementation of this platform will enable Goran to significantly expand its reach into the French market, increase sales revenue, and strengthen its brand presence. The platform will provide a seamless and engaging customer experience, leading to higher conversion rates and improved customer loyalty. SEO optimization will drive organic traffic and reduce customer acquisition costs.