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Expansion of Multi-Region Bakery Delivery Ecosystem with Enhanced Customer Engagement Features

celadonsoft.com

Food & Beverage

eCommerce

Logistics

Challenges in Multi-Regional Delivery Operations

Existing fragmented systems hinder efficient order management across 70+ locations, with critical pain points including API integration complexities (Inventory/Payments), inconsistent geolocation tracking for delivery optimization, recurrent order database limitations, multilingual catalog synchronization issues, and scalability constraints across expanding delivery zones.

About the Client

A multinational bakery and restaurant chain specializing in European-style baked goods with existing operations in the United States, Guatemala, and El Salvador, seeking digital transformation of their delivery ecosystem.

Key Project Objectives

Establish unified delivery ecosystem across web and mobile platforms
Implement seamless Inventory System API integration
Develop dynamic PWA solution for cross-platform accessibility
Enable multilingual (English/Spanish) operational support
Expand delivery zone management capabilities to new regions
Enhance customer retention through loyalty programs and coupons

Core System Functionalities

Progressive Web App (PWA) for customer ordering
Real-time multilingual product catalog synchronization
Delivery zone/subzone management interface
Driver geolocation tracking with route optimization
Loyalty program with points accumulation system
Third-party delivery platform integration (DoorDash/Postmates)
Centralized admin panel for cross-regional operations

Technology Stack Requirements

Node.js

TypeScript

React Native

Next.js

PostgreSQL

AWS Cloud Infrastructure

Nest.js Framework

Critical System Integrations

Inventory Management System API
Payment Gateway Integration (Stripe/Alternative)
POS System Synchronization
Third-Party Delivery Platforms
Geolocation Services (Google Maps API)

Operational Requirements

Cross-platform compatibility (iOS/Android/Web)
Real-time data synchronization across regions
High-availability architecture (99.9% uptime)
GDPR-compliant data security measures
Scalable infrastructure for 100+ concurrent delivery zones

Expected Business Impact

Projected 40% increase in cross-regional order processing efficiency, 25% growth in customer retention through loyalty programs, and 70% reduction in catalog synchronization errors. The solution will enable seamless expansion to new markets while maintaining centralized operational control across 3 countries and 70+ locations.