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Expansion of Digital Ordering Platform for Customer-Centric Food Retail Experience

experionglobal.com

Food & Beverage

Retail

eCommerce

Current System Limitations Hindering Customer-Centric Growth

The client's existing delivery infrastructure lacks integration between customer ordering, inventory management, and driver logistics systems. This results in manual order processing errors, inefficient delivery route planning, limited customer engagement tools, and missed opportunities for data-driven personalization and marketing campaigns.

About the Client

A local Australian chain of fast food restaurants specializing in ready-to-eat meals, focusing on technology-driven inventory management and omnichannel customer engagement.

Strategic Goals for Enhanced Digital Transformation

Implement seamless omnichannel ordering with real-time inventory synchronization
Reduce operational costs through automated delivery route optimization
Increase customer retention via personalized loyalty programs and location-based offers
Achieve 30%+ revenue growth through digital channel expansion
Establish robust data analytics capabilities for customer behavior insights

Core System Capabilities

Mobile/web ordering with real-time inventory visibility
Dynamic delivery/pickup scheduling with time-slot selection
Integrated driver route optimization and delivery tracking
Customer account management with order history and preferences
Location-based promotional offers and referral program integration
Real-time order status updates with push notifications

Technology Stack Requirements

React Native for cross-platform mobile apps

Node.js backend with microservices architecture

AWS cloud infrastructure for scalability

Google Maps API integration

Real-time database (e.g., Firebase)

System Integration Needs

Payment gateway integration (Stripe/PayPal)
POS system synchronization
Third-party delivery API compatibility
CRM platform integration for customer data

Performance and Security Standards

99.9% system uptime during peak hours
End-to-end encryption for customer data
Load balancing for 10,000+ concurrent users
Sub-200ms response time for critical transactions
GDPR-compliant data handling processes

Projected Business Outcomes

Implementation will drive 30%+ revenue growth through digital channel expansion, reduce operational overhead by 40% via automation, improve order accuracy to 99.5%, and enable targeted marketing campaigns with 20% higher customer engagement rates. The system will support scaling to 50+ new locations within 18 months while maintaining service quality.