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Expansion of Digital Agency Services and Website Optimization Platform
  1. case
  2. Expansion of Digital Agency Services and Website Optimization Platform

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Expansion of Digital Agency Services and Website Optimization Platform

capitalnumbers.com
Advertising & marketing
eCommerce
Tourism
Financial services

Challenges in Scaling and Service Expansion

The agency faced multiple challenges including lack of in-house talent to support growth, absence of critical services like SEO/ORM, budget constraints for custom development, communication barriers due to accent differences, and inefficient design processes causing delays and cost overruns.

About the Client

A growing hosting and development company offering full-spectrum digital services with a focus on cutting-edge solutions and ROI optimization

Strategic Expansion Goals

  • Scale development team capabilities across Australia
  • Implement SEO and online reputation management services
  • Optimize website loading speed to industry-leading standards
  • Establish flexible CMS development workflows
  • Reduce project delivery timelines by 40%
  • Maintain quality while working with constrained budgets

Core System Functionalities

  • Multi-CMS website redesign and development (Joomla, WordPress)
  • SEO performance dashboard with keyword tracking
  • Online reputation management tools
  • Real-time page builder for accelerated development
  • White-label client reporting system
  • Cross-platform mobile app integration
  • Automated quality assurance workflows

Technology Stack Requirements

Joomla
WordPress
React
iOS
Android
Magento
Drupal
OpenCart

System Integration Needs

  • Google PageSpeed API
  • SEO tools (Ahrefs/Moz)
  • CRM platforms
  • Payment gateways
  • Client feedback systems

Operational Requirements

  • 99.9% system uptime SLA
  • Sub-2s page load times
  • Role-based access control
  • Automated backup systems
  • Cross-browser compatibility

Expected Business Impact

Projected 30% reduction in client project delivery time, 25% increase in service offerings leading to expanded market share, improved Google rankings for 100+ client websites, and 40% cost savings through optimized development processes. Enhanced client retention through faster response times and measurable ROI improvements.

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