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Enterprise-Grade WordPress Website Redesign and Scalability Project

hiyield.co.uk

Business services

Environmental Services

Human Resources

Information technology

Insurance

Legal

Scalability and Control Limitations of Existing Website

Alcumus's existing website and CMS (likely WordPress, but limiting) are hindering business growth due to limitations in content management, scalability issues resulting from frequent acquisitions, slow development cycles for website changes, and insufficient control over user experience and SEO optimization. Reliance on external development resources for even basic website modifications is causing delays and inefficiencies.

About the Client

UK's leading provider of software-led risk management solutions, offering certification, contractor, and environment, health, and safety management products and services to organizations worldwide. Experiencing rapid growth through organic expansion and acquisitions.

Project Goals

Implement a scalable and flexible website infrastructure to support continued business growth and acquisitions.
Empower internal teams (IT and Marketing) with full control over website content management and user experience.
Improve website performance (page loading speed) to meet Google ranking requirements.
Enhance user journey and navigation to improve visitor engagement and conversion rates.
Increase organic traffic and improve search engine rankings (SEO).
Establish a sustainable website development process with reduced reliance on external resources.

Core Website Functionality

Intuitive Content Management System (CMS) for easy content creation and updates.
Flexible page building capabilities with drag-and-drop functionality.
Support for multi-site management for international operations.
Advanced SEO features including structured data implementation and content interlinking.
Responsive design for optimal viewing on all devices.
Integration with marketing automation tools (e.g., CRM, email marketing).
Robust user management and access control.
Support for e-commerce functionality (if applicable in future phases).

Technology Stack

WordPress (Enterprise-grade)

Enterprise-grade Hosting (Microsoft infrastructure considered initially, but WordPress selected)

PHP

HTML5

CSS3

JavaScript

External System Integrations

CRM (e.g., Salesforce, HubSpot)
Marketing Automation Platform (e.g., Marketo, Pardot)
Analytics Platform (e.g., Google Analytics)
SEO tools (e.g., SEMrush, Ahrefs)

Non-Functional Requirements

High Scalability to accommodate future growth.
Excellent Performance (fast page loading speeds).
High Security to protect user data and prevent vulnerabilities.
Reliability and Uptime.
Accessibility (WCAG compliance).

Expected Business Impact

The redesigned website is expected to significantly improve Alcumus's online presence, increase lead generation, enhance customer engagement, improve brand reputation, and reduce website maintenance costs. The increased organic traffic and improved search rankings will drive more qualified leads, while the enhanced user experience will improve conversion rates. The ability to rapidly deploy campaigns and manage content independently will empower the marketing team and accelerate business growth.