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Existing communication channels failed to effectively convey the organization's mission and solutions, risking user disengagement and low adoption of their toolkit. Complex messaging and lack of interactive elements hindered user understanding and action.
A sustainability-focused organization promoting accessible cooling solutions to combat climate change while improving global living standards.
A 50% increase in toolkit downloads within the first quarter post-launch, with 80% of users completing the core engagement journey. The website will serve as the primary campaign asset, driving measurable improvements in message retention and user action through data-driven design.