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Development of Bespoke Microsite with Integrated Booking System for The Camp at The Wave
  1. case
  2. Development of Bespoke Microsite with Integrated Booking System for The Camp at The Wave

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Development of Bespoke Microsite with Integrated Booking System for The Camp at The Wave

hiyield.co.uk
Hospitality & leisure
Tourism
Outdoor Recreation

Business Challenges

The Wave requires a centralized digital platform to showcase their luxury camping offering, integrate a seamless booking system, and provide a user-friendly experience within a tight development timeline. Existing solutions lack customization for their unique calendar management needs and fail to effectively convert website visitors into bookings.

About the Client

A leisure and hospitality company operating a luxury camping experience with 21 premium tents, seeking digital solutions to enhance customer engagement and operational efficiency.

Project Goals

  • Create a visually compelling microsite that highlights The Camp's premium offerings
  • Implement a seamless booking journey with clear conversion pathways
  • Develop a custom calendar solution for dynamic availability management
  • Enable efficient content management through WordPress/Gutenberg

Core System Requirements

  • Responsive WordPress microsite with Gutenberg Editor integration
  • Anytime Booking system integration with real-time availability
  • Custom calendar widget for seasonal pricing and tent availability
  • Multi-stage booking funnel with clear CTAs
  • Mobile-optimized tent showcase and experience pages

Technology Stack

WordPress
Gutenberg Editor
PHP
HTML5
CSS3
JavaScript

System Integrations

  • Anytime Booking API integration
  • Payment gateway integration
  • Google Analytics tracking

Operational Requirements

  • Mobile-first responsive design
  • Content management capabilities for non-technical staff
  • Load time optimization for high-traffic periods
  • Cross-browser compatibility
  • Scalable architecture for future expansion

Expected Business Outcomes

The new microsite is projected to increase online bookings by 40% through improved user experience and conversion pathways. The custom calendar solution will reduce manual booking management time by 60%, while WordPress integration will enable 70% faster content updates. The responsive design is expected to improve mobile conversion rates by 35%.

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