Enterprise Website Modernization for Global Legal and Financial Services Firm

The client’s existing website, built on an older platform, is hindered by an unorganized content structure with over 2,200 pages, inefficient regional content management, poor SEO indexing, and disorganized tagging system. The site lacks a modern, user-friendly interface, seamless integration with marketing tools, and region-specific content handling, which reduces visibility, efficiency, and engagement across their global offices.

A large, multinational law and asset management firm with multiple regional offices, seeking a dynamic and regionally adaptable online presence.

• Achieve a 55% increase in overall website traffic to enhance online visibility.
• Increase non-paid traffic by 70% to boost organic reach and engagement.
• Improve gated content submissions by 10% through seamless marketing integration.
• Streamline regional content management to reduce redundancy and improve localization accuracy.
• Enhance the user experience for global authors and consumers with a modern, flexible editing interface.
• Implement SEO best practices by organizing content and optimizing site structure for better search engine indexing.
• Reduce page load times via a content delivery network (CDN) and optimized content structure.

• A UI built with modular, reusable components supporting dynamic content editing and real-time content preview.
• Custom logic for regional localization with fallback content in default language, and region-specific content display including map-based staff location features.
• Seamless integration with marketing automation platforms for email capture, gated content, and user engagement tracking.
• Migration and reorganization of extensive content library, including over 2,200 pages and associated assets, with automated scripts to ensure accuracy and efficiency.
• Enhanced searchability through reorganized tagging system and structured content architecture.
• Custom content gating mechanisms tied into the CMS for lead capture and content engagement tracking.
• Comprehensive testing and quality assurance to ensure content accuracy, functional integrity, and performance benchmarks.

• Marketing automation and email marketing platform for lead generation and gated content management.
• Content migration scripts and tools for large-scale data transfer and tagging system reorganization.
• Geolocation services for region-specific content personalization.
• Staff location mapping via interactive UI components.

• Scalability to handle a content library with over 2,200 pages and future growth.
• Page load times optimized to minimize latency, leveraging CDN services.
• High security standards including data protection for user information and gated content.
• User-friendly content authoring interface with real-time previews and version control.
• System availability and uptime SLA of at least 99.9%.

The implementation of a modern, regionally adaptable website with streamlined content management and marketing integrations is projected to increase overall traffic by 55%, boost organic (non-paid) traffic by 70%, and enhance gated content interactions by 10% annually. Additionally, improved SEO, faster page load times, and an engaging user experience will strengthen the client’s online visibility, lead generation, and regional engagement, establishing a robust digital foundation for sustained growth.