Enterprise Website Migration and Domain Consolidation for Enhanced Marketing and Performance

The client operates multiple websites with outdated content management systems (CMS), leading to performance issues, fragmented brand identity, limited marketing capabilities, and suboptimal SEO performance. Their existing platform cannot support advanced marketing tools and content complexities, impeding growth. Additionally, slow response times due to legacy content databases and difficulties in managing domain structures hinder the user experience and traffic retention.

A leading online education provider offering role-based training programs and certification prep across multiple cybersecurity domains, with a large digital presence requiring a unified and high-performance website platform.

• Optimize and enhance the performance and stability of the existing website platform.
• Migrate the current websites from legacy CMS to a scalable, robust CMS platform conducive to advanced marketing features.
• Consolidate multiple domains and subdomains into a single, cohesive portal to strengthen brand recognition and improve user experience.
• Implement SEO best practices to improve search engine rankings and organic traffic post-migration.
• Enable high-quality A/B testing, content sharing, and advanced marketing analytics tools to support data-driven growth.
• Reduce website response times and improve load speeds through content cleanup and technical optimizations.
• Achieve a seamless, disruption-free transition ensuring minimal traffic loss and maintaining SEO integrity.

• Migration of existing website content and databases to a new, enterprise-grade CMS platform.
• Implementation of domain unification to merge multiple websites into a single portal with proper redirects and URL structure preservation.
• Advanced SEO management tools including partial page rendering, optimized URL redirects, and sitemap updates.
• Integration of high-quality A/B testing, content sharing, and digital marketing capabilities.
• Content cleanup process to eliminate obsolete data and enhance database performance, ensuring fast response times.
• Backup and support mechanisms, including dedicated support engineers, for ongoing stability and future updates.
• QA automation and continuous integration processes to ensure bug-free deployments.

• Search engine optimization (SEO) tools for performance monitoring
• Digital marketing platforms for A/B testing and content analytics
• Content management and content delivery networks
• Redirect management tools for domain migration
• Database systems for content stores with data cleanup and optimization capabilities

• Site response time optimization to ensure sub-2-second load times
• High availability architecture with minimal downtime during migration
• Scalable cloud infrastructure accommodating future content growth
• Secure data handling and compliance with relevant standards
• Robust content backup and disaster recovery processes

The migration and domain consolidation are projected to significantly increase organic traffic and improve search rankings, leading to increased revenue. User experience will be enhanced by providing a unified portal, reducing navigation confusion. The new platform will enable the client to run effective marketing campaigns, conduct high-quality A/B testing, and share content seamlessly, supporting sustained growth and improved brand visibility.