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Enterprise Real Estate Web Portal Development for Unified Client Engagement

wezom

Real estate

Construction

Challenges with Disparate Web Presence and Outdated Systems

The client operated with an outdated corporate website functioning as a static business card, multiple inconsistent project-specific websites, and fragmented analytics. This led to poor user experience, difficulty in showcasing real-time project data, and inefficient marketing campaign management due to limited user behavior insights.

About the Client

A Ukrainian real estate corporation specializing in residential and commercial property sales, project development, and client accompaniment from contract signing to property handover

Objectives for Unified Web Portal Development

Consolidate all real estate portfolios into a single, cohesive digital platform
Create detailed, dynamic property listings with construction progress tracking
Implement centralized analytics for user behavior insights
Enhance client communication through integrated feedback mechanisms
Improve mobile accessibility and performance metrics

Core System Functionalities and Key Features

Loan calculator with customizable payment parameters
Responsive design with GraphQL-powered performance optimization
Admin panel for property data management and content updates
Real-time construction progress tracking module
Integrated Google Analytics for user behavior analysis

Technology Stack Requirements

GraphQL

React.js

Node.js

Google Analytics

Critical System Integrations

Payment gateway integration for financial calculations
CRM system for client communication tracking
Cloud storage for property documentation

Non-Functional Requirements

Scalable architecture for future project additions
Mobile-first responsive design
99.9% system uptime guarantee
GDPR-compliant data security measures
Page load speed under 2 seconds

Expected Business Impact of Unified Web Portal

Anticipated tripling of property sales conversions through enhanced user experience, 16.7% reduction in bounce rate from optimized performance metrics, and improved marketing ROI through data-driven campaign adjustments. The portal should also streamline client communication and reduce administrative overhead by 30% through centralized management tools.