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Enterprise Branding and Website Redesign for Real-Time Observability Platform

bilberrry.com

Information technology

Business services

Security

Outdated Branding and Website Image

Humio's current branding and website fail to communicate their enterprise-grade capabilities, technical expertise, and energetic team culture. The existing digital presence does not align with their market growth or resonate with key stakeholders within the critical first 5 seconds of engagement.

About the Client

Provider of real-time observability solutions for DevOps, ITOps, and security professionals with cloud and on-prem log management capabilities

Modernize Brand Identity and Website Experience

Develop a scalable brand identity reflecting enterprise validation and technical innovation
Create a website that immediately communicates product capabilities and support levels
Design a user experience that appeals to both decision-makers and technical practitioners
Establish visual continuity across digital touchpoints while maintaining energetic brand personality

Core Branding and Website Functionalities

Dynamic visual identity guidelines (color, typography, iconography)
Responsive website with performance-optimized design
Interactive product demonstration modules
Customer validation/testimonial showcase sections
Role-based content personalization framework

Modern Web Development Stack

React.js for front-end components

Next.js framework

Headless CMS (e.g., Contentful)

GraphQL API integration

System Connectivity Requirements

CRM system (Salesforce/HubSpot)
Analytics platforms (Google Analytics 4)
Authentication providers (SSO integration)
Product documentation portal

Operational Excellence Criteria

Sub-2 second page load times
Enterprise-grade security compliance (GDPR, SOC2)
Horizontal scalability for traffic spikes
WCAG 2.1 accessibility compliance
Multi-environment deployment pipeline

Enhanced Brand Perception and Business Growth

The redesigned digital presence is expected to increase website conversion rates by 30%, reduce bounce rates through improved first-impression validation, and support 2x growth in enterprise sales pipeline by clearly communicating technical capabilities and organizational maturity to both technical users and executive decision-makers.