Enhancing Online Leasing Platform for Improved User Experience and Conversion

The client’s online leasing platform experiences user interruptions and drop-offs during the application process, indicating usability issues and friction points that hinder smooth contract completion. Analytical data highlights critical points where users abandon the process, necessitating a comprehensive usability assessment to enhance platform effectiveness.

A mid-sized financial institution offering leasing solutions through an online platform, aiming to streamline digital customer journeys for private and corporate clients.

• Conduct a detailed UX and usability audit of the existing online leasing application to identify interface and process deficiencies.
• Develop a prioritized list of recommended changes to optimize user flow, interface design, and functionality.
• Reduce user drop-off rates during the leasing application process by implementing user-centered improvements.
• Enhance the overall functionality and correctness of the leasing application to facilitate faster and easier contract completions.
• Benchmark against industry competitors to identify additional areas for platform enhancement.

• Interactive leasing calculator integrated within the online platform for real-time financing estimates.
• Guided application process with clear step-by-step application flow to reduce user confusion.
• UI/UX enhancements based on heuristic and expert usability analysis to eliminate common errors and bottlenecks.
• Responsive interface that provides a seamless experience across devices and screen sizes.
• Backend validation and coherence checks to ensure data completeness and correctness before submission.
• Comparison module that allows users to evaluate different leasing options and competitive solutions.
• Analytics tracking to monitor user behavior, drop-off points, and conversion metrics.

• External benchmarking tools or competitor comparison modules
• Internal analytics dashboards for ongoing usability and performance monitoring
• Third-party validation services for credit checks or customer verification as needed

• System scalability to handle increasing user traffic without performance degradation
• High reliability with 99.9% uptime to ensure continuous access during peak periods
• Data security and compliance with relevant standards to protect sensitive user data
• Fast load times (ideally under 3 seconds) across all devices
• Accessible interface conforming to relevant web accessibility standards

The project aims to significantly improve the user experience of the online leasing platform by reducing process drop-offs, resulting in faster contract completions and higher conversion rates. It is expected to streamline the leasing application process, making it easier and more reliable for users to complete applications, ultimately leading to increased customer satisfaction and a measurable impact on leasing volume and operational efficiency.