Enhancing Digital Presence and Revenue for ECommerce Retailer

The client faces significant obstacles including suboptimal website content and structure impacting online sales, negative reviews affecting search rankings, and underutilized social media platforms, resulting in low reach and customer engagement. Without an effective digital marketing strategy, they are losing visibility and missing opportunities to attract new customers.

A mid-sized online furniture retailer looking to expand its customer base and optimize its digital marketing channels to increase sales and brand visibility.

• Achieve a substantial increase in new customer acquisition, aiming for approximately 40-50% growth.
• Improve website ranking by optimizing on-page and off-page SEO factors to enhance organic search visibility.
• Increase weekly organic search traffic by over 170%.
• Establish and grow social media channels (e.g., Meta and Instagram) to become primary sources of client engagement and brand awareness.
• Boost overall online revenue, targeting at least a 160% growth in organic search revenue.

• Social Media Management Module: Capability to perform competitor and traffic analytics, create content calendars, manage accounts across major platforms, and set up advertising campaigns with product catalogs and shopping tags.
• SEO Management System: Tools for on-page optimization (metadata, image optimization, structured data), off-page strategies such as link building, and keyword research for targeted content creation.
• Analytics Dashboard: A unified interface to monitor performance metrics including rankings, traffic, conversions, and social media engagement.
• Content Planning and Scheduling: Features to plan, schedule, and publish content across social channels automatically.

• Social media platforms (Meta, Instagram) for account management and advertising
• Search engine data providers for ranking and traffic analytics
• E-commerce catalog management systems for product tagging
• Content management system for scheduling and publishing

• Scalability to handle increasing traffic and expanding social media campaigns
• Performance optimization to support real-time analytics and reporting
• Security measures for protecting client data and social media account credentials
• User-friendly interface for marketing teams and content creators

By implementing the proposed digital marketing strategy and tools, the client is projected to achieve a 279% increase in customer base, 273% growth in web sessions, 271% growth in transactions, and a 159% rise in organic search revenue, establishing a sustainable foundation for long-term growth and enhanced brand authority.