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Development of a Multilingual, Multicurrency eCommerce Platform with Custom Features for Global Art Retail
  1. case
  2. Development of a Multilingual, Multicurrency eCommerce Platform with Custom Features for Global Art Retail

Development of a Multilingual, Multicurrency eCommerce Platform with Custom Features for Global Art Retail

wiserbrand.com
Arts
eCommerce

Challenges Faced by International Art Retailers with Standard eCommerce Platforms

The client requires an updated eCommerce platform capable of supporting advanced features not available in standard solutions, including custom product options such as frame selection, limited-time sales countdowns, and tailored shipping rules. Current systems lack the flexibility to handle complex customization, multilingual interfaces, and multicurrency transactions, limiting their ability to expand globally and enhance customer engagement. Efficient migration of existing data without loss or disruption is also a critical concern.

About the Client

A mid-to-large scale online art retailer specializing in unique and affordable paintings, serving a global customer base with diverse language and currency needs.

Goals for Developing a Next-Generation Art Retail eCommerce Platform

  • Successfully migrate existing customer and product data to a new, scalable eCommerce platform.
  • Implement custom modules for product options such as frame selection, countdown timers for promotions, and specialized shipping rules.
  • Enable multilanguage and multicurrency support to facilitate global market reach and improve user experience.
  • Deliver a modern, aesthetically aligned website design that enhances usability and customer engagement.
  • Ensure platform scalability, security, and performance to handle increasing traffic and transaction volumes.

Core Functionalities and Features for the Custom Art eCommerce Platform

  • Custom product configuration modules (e.g., frame options selection)
  • Countdown timer integration for limited-time offers
  • Advanced, customizable shipping rules based on product and customer location
  • Multilanguage interface supporting multiple regional languages
  • Multicurrency transaction support for international sales
  • Seamless data migration from existing eCommerce systems with data integrity guarantees
  • Themed UI customization aligned with branding guidelines

Technological Preferences for a Robust, Flexible eCommerce Platform

A modular, scalable eCommerce platform architecture (e.g., Magento 2 or equivalent)
Custom module development frameworks
Responsive front-end frameworks for seamless UX
Secure payment and data handling technologies

Key System Integrations for Enhanced Functionality

  • Multiple payment gateways supporting various currencies
  • Shipping carriers for real-time rate calculations and tracking
  • Localization services for language support
  • Existing inventory and CRM systems for data synchronization

Essential Non-Functional System Requirements

  • High scalability to support increasing user traffic and product catalog
  • Performance optimized for fast load times and transaction processing
  • Robust security measures compliant with industry standards (e.g., PCI DSS)
  • Large data handling capacity for customer and product data migrations
  • Minimal downtime during migration and updates

Projected Business Outcomes of the eCommerce Platform Enhancement

The new platform is expected to significantly expand the client’s global reach by enabling multilingual and multicurrency transactions. Custom features such as product personalization and limited-time sales will drive higher customer engagement and sales conversions. Successful data migration and a modern design will improve overall customer satisfaction and operational efficiency, supporting sustained business growth with scalable infrastructure.

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