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Platform Modernization and Performance Optimization for Automotive ECommerce
  1. case
  2. Platform Modernization and Performance Optimization for Automotive ECommerce

Platform Modernization and Performance Optimization for Automotive ECommerce

wiserbrand.com
Automotive
eCommerce
Business services

Identifying Performance Bottlenecks and Platform Limitations in Automotive ECommerce

The client’s existing monolithic eCommerce platform is experiencing slow database queries and high system load, which hampers user experience and operational efficiency. The static webpage design limits the ability to provide dynamic and engaging content, impacting customer satisfaction and sales performance, especially among car enthusiasts and resellers.

About the Client

A mid to large-sized automotive retailer specializing in performance parts and accessories aiming to enhance their online platform for better user engagement and sales efficiency.

Objectives for Enhancing Platform Performance and User Engagement

  • Achieve a 50% reduction in query and response times to improve site responsiveness.
  • Reduce database load by at least 30% to enhance system stability and scalability.
  • Increase overall sales by approximately 25% through improved platform performance and features.
  • Boost reseller commission earnings by around 15% via enhanced tools and reporting features.
  • Modernize the platform architecture to support dynamic content delivery and better user experience.

Core Functionalities and Features for Platform Modernization

  • GraphQL module with custom resolvers to optimize data fetching and reduce backend load.
  • Transition from static HTML to a reactive frontend framework (e.g., Vue.js), enabling reusable components and dynamic content rendering.
  • Creation of an internal dashboard or extension for resellers to manage inventory, view commissions, and track orders in real-time.
  • Responsive and user-friendly interface tailored to automotive enthusiasts and professional resellers.
  • Integration capabilities to connect with existing inventory management, order processing, and payment systems.

Preferred Technologies and Architectural Approaches

GraphQL for flexible and efficient data retrieval
Reactive JavaScript framework (such as Vue.js) for frontend development
Backend modifications to support custom GraphQL resolvers
Modular and scalable architecture to facilitate future enhancements

Essential External System Integrations

  • Inventory management systems for real-time stock updates
  • Order tracking systems to provide up-to-date status to resellers
  • Commission management and reporting modules
  • Customer database and payment gateway integrations

Performance, Security, and Scalability Expectations

  • Achieve at least a 50% reduction in query/response times
  • Reduce database load by 30% or more
  • Ensure high availability and system stability during peak traffic
  • Maintain data security and compliance with relevant standards
  • Support future scalability for increased product catalog and user base

Projected Business Benefits and Key Performance Improvements

The modernization project aims to significantly enhance platform responsiveness, leading to a 50% improvement in query times, a 30% reduction in database load, and a 25% increase in online sales. Additionally, reseller engagement tools are expected to generate a 15% boost in commission earnings, contributing to overall growth and a stronger competitive position in the automotive parts market.

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