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Enhancement of Multi-Service Ecommerce Platform with Influencer Marketing and Review Integration
  1. case
  2. Enhancement of Multi-Service Ecommerce Platform with Influencer Marketing and Review Integration

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Enhancement of Multi-Service Ecommerce Platform with Influencer Marketing and Review Integration

djangostars.com
Retail
eCommerce
Travel
Insurance
Information technology

Business Challenges

The client required rapid implementation of critical ecommerce features while managing cross-domain operations and a 7-hour time zone difference. Key pain points included scaling marketing capabilities through influencer programs, integrating user review systems, and maintaining development velocity without overburdening internal teams.

About the Client

Australia’s premier shopping destination with a diversified platform spanning ecommerce, travel services, insurance, and internet solutions, serving 900k+ customers

Strategic Goals

  • Develop and deploy an Influencer Affiliate program for bloggers to create virtual showcases
  • Enhance product/category/brand/deals functionality to improve user experience
  • Integrate TestFreaks review aggregator for real-time product feedback
  • Maintain Agile development workflow across distributed teams

Core System Capabilities

  • Influencer Affiliate program with virtual showcase creation
  • Dynamic product/category/brand/deals management system
  • TestFreaks review integration for product feedback
  • Specialized product landing pages with TOP brand/product/deals sections

Technology Stack

Python
Django
React.js
Agile framework

Third-Party Systems

  • TestFreaks API
  • Affiliate marketing tracking systems

Operational Requirements

  • Cross-timezone development workflow optimization
  • High availability for ecommerce transactions
  • Scalable architecture for marketing campaign surges
  • Security compliance for customer data protection

Business Outcomes

Strengthened market leadership through expanded marketing channels (influencer network), improved customer decision-making via verified reviews, and enhanced platform scalability to support 30% annual growth. Timezone-optimized development maintained 20% faster feature delivery compared to industry benchmarks.

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