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The existing MVP app lacks visual appeal and intuitive navigation, while the website fails to effectively communicate the platform's value proposition. Key challenges include suboptimal user engagement, limited feature integration, and inconsistent branding across digital touchpoints.
Employee engagement and recognition platform enabling feedback sharing to improve workplace culture and organizational performance
Anticipated 40% increase in user engagement metrics, 25% reduction in onboarding time for new organizations, and 300% growth in enterprise client acquisition. The enhanced platform will support expansion to 5,000+ integrated locations within 18 months post-launch, with annual feedback volume exceeding 10 million interactions.