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Enhancement of Dynamic Ad Insertion Platform for Digital Video Personalization
  1. case
  2. Enhancement of Dynamic Ad Insertion Platform for Digital Video Personalization

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Enhancement of Dynamic Ad Insertion Platform for Digital Video Personalization

edvantis.com
Media
Telecommunications
Advertising & marketing

Challenges in Ad Platform Scalability and Security

The client faced critical challenges including accumulated technical debt hindering platform performance, security vulnerabilities identified during audits, inefficient development workflows, and the need for feature enhancements to meet evolving customer demands in the competitive CTV advertising market.

About the Client

A digital video personalization company enabling broadcasters to monetize media content through personalized advertising experiences.

Key Objectives for Platform Enhancement

  • Extend platform functionality with personalized ad insertion capabilities
  • Achieve enterprise-grade security compliance through penetration testing
  • Reduce technical debt to improve maintainability
  • Implement DevOps practices for faster deployment cycles
  • Enhance UI/UX for improved user engagement

Core System Functionalities and Features

  • Real-time personalized ad insertion engine
  • SSAI (Server-Side Ad Insertion) security enhancements
  • Role-based access control (RBAC) system
  • Automated CI/CD pipelines with Kubernetes orchestration
  • Responsive UI/UX design for broadcaster dashboards

Technology Stack Requirements

Node.js
TypeScript
React
Moleculer
Go
MongoDB
Redis
Kubernetes
Azure

System Integration Needs

  • Auth0 for identity management
  • CTV platform APIs
  • Cloud-native monitoring tools
  • Third-party ad verification services

Performance and Security Standards

  • A+ security compliance rating
  • 99.95% platform uptime SLA
  • Horizontal scalability for peak traffic
  • Sub-500ms ad decision latency
  • Automated vulnerability scanning

Expected Business Impact of Platform Enhancement

The project will deliver a 300% improvement in security posture (D to A+ rating), 40% reduction in deployment cycles through DevOps automation, and enable the platform to support 20+ new enterprise customers across UK, Germany, and Italy. Enhanced UI/UX will increase user retention by 25%, while technical debt reduction will cut maintenance costs by 35% annually.

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