Users frequently encounter unhelpful 404 error pages leading to increased bounce rates and decreased engagement, impacting overall user experience and site credibility. The existing error handling lacks intuitive navigation options, causing frustration and reduced retention.
A media organization operating a large digital platform with diverse content and high traffic volumes, aiming to improve user engagement and site navigation.
Implementation of advanced error handling and navigation features is expected to decrease bounce rates by up to 25%, increase average session duration by approximately 15%, and boost overall user satisfaction and site credibility, leading to higher engagement and content consumption metrics.