Users frequently encounter invalid or broken links leading to error pages, negatively impacting user satisfaction and engagement. There is a need for streamlined navigation, clearer messaging around errors, and improved user guidance to prevent such issues and enhance overall website usability.
A large online platform specializing in digital services and content delivery, focusing on improving user engagement and reducing navigation errors.
The implementation of the enhanced navigation and error handling system is expected to significantly reduce 404 error rates, improve overall user satisfaction, and increase engagement metrics such as session duration and page views. Targeted metrics include a 25% decrease in navigation errors and a 15% uplift in user retention over six months.