Users frequently encounter dead-end pages and confusing error messages when navigating the website, leading to a poor user experience and increased bounce rates. The current system lacks effective guidance for users who have taken incorrect routes, resulting in frustration and a higher incidence of users abandoning the site.
A mid-sized online platform provider aiming to improve user navigation and error management on their website.
The implementation aims to improve overall user satisfaction by providing clearer guidance, thereby reducing bounce rates by approximately 15-20%. The system is expected to decrease user confusion and frustration on error pages, enhance session durations, and foster increased engagement with the website’s content and offerings.