Users frequently encounter 404 error pages caused by incorrect navigation or broken links, leading to frustration and potential loss of engagement. The existing error pages lacked guidance or pathways to assist users in finding relevant content, adversely affecting user experience and website retention metrics.
A mid-sized business services provider focusing on online solutions and digital user engagement, seeking to improve website navigation and user retention when encountering errors.
Implementation of the enhanced 404 error handling system is expected to decrease bounce rates related to navigation errors by at least 20%, increase average session durations, and improve overall user satisfaction and retention metrics, thereby positively impacting conversion rates and brand perception.