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Enhanced Sales Analytics Platform for International Business Partners
  1. case
  2. Enhanced Sales Analytics Platform for International Business Partners

Enhanced Sales Analytics Platform for International Business Partners

hatchworks.com
Business services
eCommerce
Financial services

Identifying Pain Points in Existing Sales Data Interaction

The company’s current sales reporting system is outdated and inflexible, leading to confusing data presentations, inefficient workflows, and misinterpretation of crucial sales data by international partners and internal teams. This hampers their ability to support partner growth and optimize sales strategies effectively.

About the Client

A global health and wellness company supporting independent sales partners with dietary and wellness products, operating across multiple countries and seeking improved data insights.

Goals for Developing a Modern Sales Reporting System

  • Design and implement an intuitive, flexible sales reporting platform tailored for international partners.
  • Enable clear, accurate, and accessible visualization of vital sales metrics to reduce misinterpretation.
  • Streamline workflows with automation and simplified data interactions to improve user efficiency.
  • Develop an evergreen, adaptable survey framework to gather ongoing user feedback and data insights.
  • Provide stakeholders with comprehensive analysis, wireframes, and strategic recommendations to guide system enhancements.

Core Functional Capabilities of the New Reporting System

  • Data visualization tools for interactive, intuitive representation of sales metrics.
  • Customizable dashboards and reports tailored to different user roles and regions.
  • Automated data collection and updating processes to ensure real-time accuracy.
  • Mechanisms for conducting and analyzing ongoing user feedback via adaptable surveys.
  • Low-fidelity wireframes to facilitate early stakeholder validation and iterative improvements.
  • Role-based access control to secure sensitive data and customize user experience.

Technological Foundations and Architecture Preferences

Modern web-based frameworks supporting responsive design
Scalable cloud services (e.g., cloud databases, data warehouses)
APIs for data integration and automation
Data visualization libraries and platforms

External Systems and Data Source Integrations

  • Existing sales and CRM systems for data ingestion
  • Survey platforms for ongoing feedback collection
  • Authentication and user management systems

Performance, Security, and Scalability Priorities

  • System should support scalability to handle international user base and large data volumes
  • Ensure secure access with role-based permissions and data encryption
  • Achieve high system availability with minimal downtime
  • Optimize for fast data retrieval and visualization response times

Projected Business Benefits and Outcomes

The new sales analytics platform aims to significantly improve data clarity and accessibility, reduce report misinterpretation, and streamline workflows, leading to more informed decision-making. Anticipated outcomes include faster insights delivery, enhanced partner support, and a clearer strategic direction, ultimately fostering growth and efficiency across international markets.

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