Enhanced PPC Campaign Optimization for Retail Expansion

The client aims to transition their brand perception from a traditional service provider to a prominent online retailer of household appliances and electronics. Existing PPC campaigns are underperforming, limiting their ability to effectively inform potential customers and drive online sales, resulting in suboptimal ROAS and revenue growth during expansion.

A large retail organization expanding into online sales of household appliances and electronics, seeking to optimize digital advertising efforts to increase brand awareness and sales.

• Achieve a 200% increase in return on ad spend (ROAS) within six months.
• Increase branded search traffic volume by at least 375%.
• Double the number of online purchases through optimized campaigns.
• Reduce the cost per purchase by 3 times through campaign refinement.
• Enhance product feed quality for better ad performance and user engagement.

• Audit module for existing ad campaigns to identify performance gaps and improvement opportunities.
• Keyword management system with capabilities to refine targeting by expanding brand-related keywords and applying negative match filters to exclude irrelevant queries.
• Campaign setup and management tools for branded search and product shopping campaigns, including segmentation by product margin and detailed product feed management.
• Automation features for smart bidding leveraging machine learning to maximize conversion value within specified budgets.
• Reporting dashboard integrating Google Analytics and other data sources to monitor key metrics like revenue, ROAS, conversion rate, and cost per purchase.
• Product feed optimization interface to improve product descriptions, include shipping, return policies, and other relevant details.

• Product feed management system for real-time updates
• Website analytics platform (e.g., Google Analytics)
• E-commerce platform for order and product data synchronization
• Customer relationship management (CRM) system for lead and customer insights

• Scalability to handle increasing ad volume and product catalog size
• High performance for real-time analytics and automated bidding adjustments
• Security measures protecting campaign data and customer information
• Ease of use for campaign managers with intuitive UI
• Compliance with data privacy regulations applicable across regions

With the optimized PPC campaign system, the client is expected to see a 460% increase in revenue and a 354% boost in ROAS within six months, alongside higher brand visibility, increased online sales, and reduced advertising costs, effectively supporting their market expansion and revenue goals.