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Enhanced Digital Advertising Platform for Coffee Equipment Retailer

wiserbrand.com

Food & Beverage

Retail

Ineffective Paid Search Strategy Limiting Market Reach

Despite strong organic visibility from SEO efforts, the client's outdated PPC structure failed to compete with market leaders. This resulted in suboptimal conversion rates, inefficient ad spend, and limited capture of high-intent customer segments in the coffee equipment market.

About the Client

Premium coffee equipment and coffee retailer specializing in Swiss coffee culture since 1997

Strategic PPC Optimization Goals

Double conversion rates through targeted advertising campaigns
Reduce average cost-per-click by 30% while maintaining visibility
Expand market reach through multi-channel ad distribution
Improve budget allocation for top-performing keywords
Enhance customer behavior tracking for data-driven optimizations

Core Advertising Platform Requirements

Dynamic ad optimization for competitive positioning
Google Shopping ads integration for product-specific targeting
Cross-device remarketing functionality
Call tracking and conversion attribution system
Automated budget reallocation based on performance metrics
A/B testing framework for landing pages and ad creatives

Advertising Technology Stack

Google Ads API

Google Display Network (GDN)

Google Analytics 4

Campaign automation scripts

System Integration Requirements

Payment gateway for transaction tracking
CRM system for lead management
Inventory management system for product feeds
Call tracking software integration

Platform Performance Standards

Real-time campaign performance dashboard
High-availability infrastructure for ad serving
GDPR-compliant data handling
Scalable architecture for seasonal traffic spikes
Cross-browser compatibility for management interface

Increased Conversion Rates and Cost Efficiency in Coffee Equipment Sales

Implementation of the enhanced PPC platform is projected to deliver a 2x increase in conversion rates while reducing customer acquisition costs by 30%. The solution will enable precise targeting of high-intent buyers, improved budget efficiency, and actionable insights into customer behavior patterns, ultimately strengthening market position in the premium coffee equipment sector.